Mila loves getting glammed up to attend concerts with her friends, but lately she’s avoided wearing lashes at all because of how heavy and sticky most fake lash products feel all night. Any makeup enthusiast knows that heavy, uncomfortable lashes are not an ideal experience when you’re making memories with people you love.

Mila, like Amber, heard about a new vegan, high-glam lash company that boasted both comfort and beauty in their products. She agreed to attend her favorite concert while wearing her new lashes and report back to us during her interview session. We requested 15 minutes of b-roll from Mila to set the scene, and she agreed to film herself getting ready, having a good time at the concert, and doing some close-ups of her gorgeous eye makeup.

Mila really lit up when she talked about her why — this lash company was founded by a woman of color who Mila felt took great care in ensuring that all eye shapes had a lash specifically designed for them.

Anna, a retired chef, stumbled across an instant meal company that freeze-dries tasty regional Indian dishes. She quickly realized that she could replace a few of her weekly meal prep dishes with these tasty packets.

Her main concerns about buying pre-packaged, freeze-dried food were all about the ingredients: is she feeding herself and her husband quality, nutritious food? She was so impressed with the ingredients list and the quality of the meals that, a few weeks after this interview, she even subscribed to their ongoing meal deliveries!

To appeal to health-conscious women 50+ who enjoy variety in their weekly meals, we highlighted Anna’s awe for the meal packets’ stellar ingredient list and her deep appreciation for the effort required to cook regional Indian dishes.