Hi, there! It’s Jaya from The Gentle Doer. Maybe, like me, you’ve scoffed at the dozens of ads that expect us to fork over our cash for a product that doesn’t really answer our questions or address our specific objections.

That’s where The Gentle Doer came from: a determination to support small- and mid-sized businesses that offer incredible products and services and need to cut through the noise of Temu ads and high-budget (but hollow) product promotions.

All too often, I’d see loyal customers answering questions about a product in the comments of an ad, and I always wished those diehard customers could have their own airtime.

Over six months, I tested and developed my own workflow to vet for enthusiastic customers whose warmth and care comes across on camera — and whose stories can truly speak to others seeking similar solutions in their daily lives. Their passion drives the edits and final ads that make online audiences actually want to investigate a product more deeply and ultimately make a purchase.

After a decade’s worth of experience in product marketing and development across for-profit and non-profit organizations, I know that often, all a sale needs is a genuine, word-of-mouth story that we can see ourselves in. Let’s bring that feeling of belonging — and trust — into products that deserve to be championed.