Anna, a retired chef, stumbled across an instant meal company that freeze-dries tasty regional Indian dishes. She quickly realized that she could replace a few of her weekly meal prep dishes with these tasty packets.

Her main concerns about buying pre-packaged, freeze-dried food were all about the ingredients: is she feeding herself and her husband quality, nutritious food? She was so impressed with the ingredients list and the quality of the meals that, a few weeks after this interview, she even subscribed to their ongoing meal deliveries!

To appeal to health-conscious women 50+ who enjoy variety in their weekly meals, we highlighted Anna’s awe for the meal packets’ stellar ingredient list and her deep appreciation for the effort required to cook regional Indian dishes.